FROM PARTS UNKNOWN

Various Logotypes

2010—2017

Pearson Cycles

Brand identity system for Pearson Cycles, with a view to moving into producing apparel as well as kit. As the oldest bike shop in the UK, they have more heritage and therefore more reason than any other to exist in this space, so we developed a brand that referenced and celebrated their heritage with a contemporary edge.

AMP

Brand identity

AMP

Brand identity

AMP

Brand identity

SwitchedON

Brand identity

Pearson Cycles

The Leat

An identity for student housing in Exeter, built by Roach + Partners. With unexpected levels of finish paired with a quirky edge, the visual system looked at reflecting this though flexible interlocking graphics, a bespoke typeface (created specifically for use on way finding and signage), plus a diamond graphic device (informed by the entrance gate, created by a local Exeter artist).

Initial promotional work (used to generate interest) was bright, bold and contemporary. This slowly gives way to a more toned down aesthetic when on site, allowing for materials such as brass, steel and corten within the wayfinding to drive the feeling of quality and detailing.

Colony
The Northern Group

Colony wanted to create a co-working space that felt like home to creatives —somewhere with soul. They wanted to build a space that was full of colour and grew with every new member, allowing them to leave their own imprint on the space and even the brand.

Research into the target audience showed us that the triggers for members centred around 2 key areas—collaboration and growth, pairing that with the clients goal to create further sites, we created the concept of ‘Cellular Growth’ and began to develop the visual language of germination and chemical reactions. These took the form of marbling. Inks mixing, colonising the backgrounds and morphing into something new.

Kinetic
CERT Properties

Kinetic is a student development in Old Trafford, surrounded by sporting heritage and the new U92 Academy. The name looked at reflecting this, with the visual cues taken from typography in sport, creating an interlocking fabric for flexible application.

Burrindi

Liberating Research

An extensive programme of design across digital and print for an online medical survey startup.

Deloitte

Shillington Education

Totem

Landscape 2018

Sugar Skulls

Winter Landscape

Pushworks

Bad Lieutenant

Jeanette Jones Consultancy

Soul Science

Food at Manchester Central

Dukes 92

Food at Manchester Central

Nona Type Family

Colony
The Northern Group

Colony wanted to create a co-working space that felt like home to creatives —somewhere with soul. They wanted to build a space that was full of colour and grew with every new member, allowing them to leave their own imprint on the space and even the brand.

Research into the target audience showed us that the triggers for members centred around 2 key areas—collaboration and growth, pairing that with the clients goal to create further sites, we created the concept of ‘Cellular Growth’ and began to develop the visual language of germination and chemical reactions. These took the form of marbling. Inks mixing, colonising the backgrounds and morphing into something new.

Creative Expressions

Identity for a children’s art therapy company.

Generation Now
Havas Lynx

A visual programme for Generation Now, a series of workshops, whitepapers and think tanks focusing on the millennial healthcare professional.

Burrindi

Identity and implementation for the Indian burrito shack, Burrindi. The identity pulls on 60's/70's Beatles-meets-India visual references with a modern and playful spin.

Pixiebob

Brand positioning of Pixiebob, a new community insights platform. The name was infromed by the inquisitive nature of cats (with an intentional nod of personality and quirk) – a thread that also runs through the visual aesthetic from the literal illustrations, often showing a cat exploring within space – though to the core logo and signifier.

The logotype itself comprises of a bespoke wordmark (with a shorthand identifier also developed), accompanied by colourful ‘whiskers’, both a reference to the cat itself, but also hinting at a spark of energy in the sharing of information and knowledge. The ‘whiskers’ are accompanied by a secondary set of graphics or ‘tails’ – seen as the connection point between the visual elements.

From Parts Unknown FP U

A design practice working with pictures, words, insight and instinct to tell interesting tales.